The Four Traps of Predictive Analytics

http://ift.tt/1qiB84q If the name James Taylor makes you think of “Fire and Rain,” Carly Simon and adult contemporary radio, you’re probably not into business analytics. On the other hand, if you are into business analytics, or more specifically predictive analytics, the name means something very, very different. The other James Taylor is British and the CEO […]

via MIT Sloan Management Review http://ift.tt/xcrNIL